New app in development

Hurrah I hear you say.

Well, hold those horses as it’s not a game…

“If it’s not a game, what is it?” I hear you ask.

It’s a social tool where you try to become your sporting heroes (or villains) #1 fan (or hater).

Utilizing the SNiP100 database you’ll find and rank up your fan level for a sports personality by tapping. The greater your rank for a personality, the better your chance of becoming their #1 fan.

While competing on the weekly charts you’ll also build up your own Top 100 Fan and Hater lists which can be shared. Plus there will be daily rewards and numerous ways to accumulate more coins to vote.

It’s a simple app with the long term goal of encouraging daily voting. As all votes go back to the SNiP100 website to determine the popularity of sports stars.

This new app went into development for mobile platforms this week and we hope to have it launch within 3 months.

Finally, it will be 100% F2P and may come to the web (or even Steam for additional exposure).

To see what the SNiP100 is all about, head to their Instagram site now.

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.

Click here to find 5 extreme marketing blah blah blah

If you’ve clicked here actually looking for 5 extreme marketing blah blah blah’s, there is no help for you. Go away.

If you’ve come here to see a person coming to a realization via the land of Oz then “this be the place Captain!”

I am officially giving up on the marketing nonsense.

Everyone is happy to pump out their marketing tips but having spent the best part of 2 years trying to put almost all of them into action I’ve come to the conclusion. They are all full of **it!

“Ye travelers on the interwebz be too savvy for the old ways Captain…”

And by this I mean, people don’t give a damn about your 50% scroll popups, exit-intent call-to-actions or the video ads you’re pumping out flooding the borders and baselines of every website willing to take your money.

Remember the days when all you needed was a big rounded edged button saying “BUY NOW MOFO!” and it worked? Funny right.

Marketing is no longer about getting the attention with a snazzy button, popups, freebies, prizes, (add an infinite amount of items here).

This is the only marketing tip you need. You ready?

Your content is your marketing.

BOOM. Your head spins, explodes and brain matter splatters on all four walls right?

Why couldn’t these marketing “experts” (term used loosely) just say that and save me 2 years?

Forget everything, focus on your content because THAT is the only way to get peoples attention.

I’ve come to consider marketing like this…

I am watching the game on TV. An ad break starts. My attention goes to my phone or tablet, whichever is nearest. Or the bathroom if no technology is nearby (grabbing tech on my way of course). I look at what is being said about the game online and as the ads end, I go back to the game.

I don’t want my marketing to be the ads in this scenario. I want my marketing to be the game.

So rather than trying to ram a sales pitch down some average Joe’s throat via ads, pop-ups and other “please look at me” avenues try to turn your sales pitch into content your target audience wants to invest their eyeballs into.

This doesn’t mean stop buying exposure. It just means making sure what you’re exposing doesn’t turn people off. Like that one time you… with the jacket… in the park… the court case…  remember?

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.

We’re doing an RPG Maker

I know, I know. How can we go from trying to make something unique like Death by Game Show to using RPG Maker?

Well, hold onto your horses as it makes sense. Trust me.

We’re not looking at RPG Maker to tell an intricate JRPG story but rather a series of fun-sized F2P episodes looking at the past, present and future within the Death by Game Show universe.

The game we developed never really dug deep into what we had hoped to be a comedic setting and our poignant fourth wall attempts failed to connect. So, we’d love to try and showcase the lore we built up but in a blatantly obvious way.

Our first story is called “Allen’s” and is about the first off-world junkyard where disgruntled male divorcees, mostly all named Allen are sent to work long hours to pay off court fees and alimony to ex-wives who won custody of Earth in court. After all, where else could bitter robots wanting to crush Earth and humanity really come from?

This is our Death by Game Show origin’s tale, of abandoned men and their junk collections in space. Sounds dull… Well think A-Team meets Monty Python in space.

And if it is dull…  we won’t do more. I promise.

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.

The illusion of sales

All present and future game developers know this.

Consumers wait for sales.

Unless you are a big swinging… pendulum of a developer, or have a well marketed… media darling of a… sleeping with Gabe Newell kind of game, you’ll be sucking on the sales nipple from launch to living in your parent’s basement.

This is not a slight. Needs must.

It’s a consumer driven market and every Tom, Dick and Harry have lined up to shuffle craptastic shizzola onto every App store because “look Ma’ I’z got a job, so I canz liv in da basement.”

/Sarcasm

Anyway, to the point.

These sales you’ll be hoping to live off are not actual sales. They are “calls-to-action” done by platforms to draw in consumers who have been trained to expect massive reductions and free sh*t.

So here’s a reality check.

The price your game is at, during a sale is the true reflection of product value on the market. So, as every other mother flicker is putting the peddle down to F2P even your $0.99 price point is looked at with the “hmmm, should I buy a can of diabetes OR a 20-hour single player game” hesitation.

/Metaphor.

The platforms are the guards, and games are the inmates. The guards dictate when you can get a conjugal visit and because only so many inmates can have bang bang at once, you’ll have to wait your turn.

What this means is that you either stick at full price RRP and hope for the best or succumb to the guards and fragrantly wave the %OFF flag in an inmates circle jerk.

The irony here is that the circle jerk will get you a better return. Sleeping with Gabe Newell ain’t sounding so bad now, is it?

So, as a developer, you’ll likely be hoping the handful of major sales during the year can make up for the vast majority of the time your little sweetheart is stuck at full price.

/The punchline.

Consumers know the only time to buy is when your game is on sale, or in a bundle, or F2P. It sucks right?

The only exception, you are the big swinging… orangutan on a rope tire and can make gaming media dance so you get the exposure needed.

So go sleep with Gabe Newell quick.

We should have, as right now we’re stuck doing the inmate circle jerk.

It’s probably why they say the games industry is a messy business.

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.