Everything is fuelled by big data

The title may sound extreme but all businesses thrive on knowing their customer. Well, they did. It’s now only about what the data shows.

This puts data scientists at the forefront of customer services as they are the ones extracting via extensive consumer tracking. This scares the living sh*t out of me as the logic-minded number crunchers aren’t really into service with a smile. They like facts and digging deeper.

So as you press yes on that interface, they get a chunk of info, but likely want to know more, so everything is now digging that bit deeper. This started decades ago and now there is so much big data that Amazon knows what you order, when you order it and the price you’re willing to pay, at that moment in time. You are in the matrix, so to speak. Well, your actions are at least.

So while those pretty interfaces that data scientists use look friendly and informative, it’s actually your life in a pie chart. A pie chart that every technology company can buy, utilize and take advantage of to make a profit.

You’d think because big data has taken the burden of knowing your customer that things like quality, innovation, challenge and fun would become the focus, it hasn’t. Mostly because each is too reliant on an individuals personality. This is why addiction, explosions, sex, shock value and other “pushing the boundaries” have become the norm. It grabs attention, holds attention and we engage. There is little choice involved.

Don’t consider the above as sarcasm. It’s fact but is it scary?

The collection of data isn’t scary. Data is good as it could lead to the curing of Cancer. The showing and sharing of non-personal data isn’t scary either. If your names not on it, does it matter if they know 27% of people love walking around their home nude in the day?

There will be big questions for big data and Artificial Intelligence ahead. It’s just whether we end up in an Idiocracy-style world before hand.  You should only worry if you don’t trust big corporations or your government…

Oh sh*t!

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