In the Story of Gold Miner, Part One we covered what Gold Miner was and where it came from, but what became of this once runaway success? One of the creators of this internet sensation, Malcolm Michaels continues its story. “The biggest problem we had when Gold Miner hit was the hundreds of websites that would take the game and put it on their own site. We tried to site-lock but that didn’t stop people from decompiling the code and using on their own websites. I don’t like to think about how much time we spent trying to prevent theft; eventually we just embraced and made it available for everyone.”
With such popularity why didn’t you make a sequel? “We wanted to create a sequel, but instead we launched Gold Miner: Special Edition in the fall of 2004,” Malcolm replied. Did the special edition do as well? Malcolm nods before answering, “Eventually the Special Edition replaced the original Gold Miner download, selling around 500 units per day.” He continued, “other portals wanted the Special Edition, so we quickly found distribution on large portals like AOL, GameHouse. and Scandinavian Games.” What kind of revenue did Gold Miner: Special Edition download generate? “It was well over six-figures on a monthly basis at it’s peak,” concludes Malcolm.
In 2005 the Gold Miner franchise finally got a true sequel, Gold Miner: Vegas but whatever success this game may have found was overshadowed. On July 18th 2005 Intermix Media was acquired by NewsCorp and as GameRival.com was part of Intermix they became properties under the Fox Interactive Media brand. In 2006 Fox Interactive sold off all gaming assets to Demand Media and at this point Malcolm Michaels left to create Jenkat Media. “I did try and buy the rights to Gold Miner when I started Jenkat but they weren’t for sale,” said Malcolm. In the end, the Gold Miner intellectual property and brand was sold off to another buyer back in 2007, yet as of 2015 this Internet sensation seems to have been abandoned.