Every product that comes to market lives and dies by the simplest of measurement, the thumbs of TL: DR.
Only 30% of you got to this paragraph but if we added a giant great big thumb up and a counter saying 1,152 next to it that percentage of “giving a sh*t” hikes to 50%. Over time that’s a significant jump.
Ironically, I’ve likely lost you again already because “stuff” flashed, beeped or popped up and it’s no doubt really (un)important to you and must take focus.
Notifications, alerts and other incoming traffic is a consumers life blood. Just like a thumbs up or down is the life blood of a product. Everything is a beat, a flow, and if you’re not rapid, you cannot keep up with the pace consumers have set. Simple.
This is where today’s marketing and products live. In a marketplace so saturated with desperate attempts at buying your attention via white hot bullsh*t that if we don’t make your life better, simpler, or entertain within 0.4 hours it’s over.
This is why Early Access on Steam is so popular. The illusion of progression and pace. A product (allegedly) on the move. It’s the same with all MVP’s as they are abbreviated. A minimum viable product that just does enough to get beyond that 0.4-hour hurdle before looping back to repeat exactly what it just did.
I can hear the cries of the crowd, “Nooooo, we don’t buy into BS” but that in itself is BS. You, like I, are manipulated so heavily by marketing and products that we act in a way that deserves sectioning.
The madness isn’t forced, it flows with consumer demands. It’s our own choosing, we want more options, quicker, cheaper and most of all simpler. We don’t want to read, review, examine or research. We just want a big thumbs up and a “buy now” button.
However, sometimes a thumbs up don’t mean good and a thumbs down don’t mean bad. It’s just opinion and like *ss holes everyone has one.