Our release this Spring has already had three name changes; Plunder to Plunder/p, from Plunder/p to iLikeMoney. The idea with a title is to sell the high concept, or an idea. Our rant today “can this new title help bypass some of the challenges of discoverability?”
Titles change when the mechanics or aesthetics of a game change. We went from sandbox to a very specific, aesthetically presented arcade game. The more specificity we added the more the title needed to evolve with it. So what does that title change mean for us?
From a “selling the product” standpoint, it changes nothing. Our main release channel aims to be Steam, Greenman etc. Therefore opinion, screenshots and trailers have more weight in selling the game than the title. Yet can that title get a gamer to take that first look when casually browsing through the slew of new releases?
What title would draw the most attention in a text only list? Plunder/p or iLikeMoney? Plunder is a very forceful word but with the derp element its clearly adding some playfulness. It is definitely suggestive of the product but does it stand out on a list full of other forceful, suggestive or playful titles? As good as we think the title Plunder/p is, it would only fit the genre – not stand out. Whereas iLikeMoney is a very unusual title, everyone can relate to its meaning (who doesn’t like money?) and it gives a viral value to repeating it. There is definitely more probability someone browsing will take a second glance at it.
There is no doubt having such a title is a risk. Making a statement like iLikeMoney, especially when asking people to buy the game could be seen as a gimmick or even negatively ironic. However if the game backs up the title through humor and aesthetic then this risk would be reduced.
What are your thoughts on the importance of a games title? Does iLikeMoney as a game title stand out more than Plunder/p?