Tomorrow’s World

Oointah started with game development in 2015 but has evolved in its pursuits. Our perspective now only looks at the future.  A future quickly racing closer.

This doesn’t mean we’ve stopped looking at games.  In 2018 we are looking at two variations of Death by Game Show. Both will be completed by development partners. These include:
– The first title should be released in the first quarter of 2018 on mobile and is an idle miner style game.
– The second title will be a late 2018 release on mobile. This will be a team battler like Star Wars Galaxy Conquest.

Both of these projects take Death by Game Show and it’s characters in new directions, under new intellectual properties, to new platforms and we’re excited to see how they are received.

2017 was a tough year. We’ve worked hard to find partners to take Death by Game Show forwards while turning our attention to systems.

During 2017 we’ve built a new sports system that crawls major social platforms. Every time an athlete is mentioned it is counted and collectively forms rankings called the SNIPdaily. Over time, this data creates a story of popularity, enabling us to track the growth of an athlete in the eyes of sports media and sports fans.

Now the SNIPdaily project is live and automated we’re moving it’s functionality into new verticals as we seek how best to utilize the tools built.

In sports, the data shows comparative models between NFL, NBA, UFC and other sports. This is a measurement showing how sports rank against each other, how athletes perform in the eyes of the media, on social media, and where leagues are missing marketing momentum.

In new verticals, with similar data, we believe trends and patterns will give us unknown advantages.  Our interest in data and systems is nothing new and we aim to continue down this avenue during 2018.

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.

The year Marketing ruled

Games are designed around a perpetual loop. From grind, through progression and into gratification. These three steps are repeated ad infinitum throughout the content of a game.

At the dawn of indie gaming, creativity stood tall.  Platforms and consumers wanted the best content because it mattered.

Time changes everything.  Platforms no longer need quality.  They need quantity.  Consumer attention has shortened and retention is fickle.

How this change happened and when it happened is folly to discuss.  What we know is that platforms have adapted.  The focus is to keep someone hooked long enough to deliver them more content.

Platforms thrive on simplicity > familiarity > frequency.  Repeat.

When overlayed with a gaming loop, grind + simplicity > progression + familiarity > gratification + frequency, you can see how these loops work in tandem.  Grinds got simpler, progression more familiar and rewards more frequent.

As everything is more or less using the same system, everything becomes about the short term.   How quickly can you make someone gratified?  This is an addiction, and marketing is built around making those loops thrive.

In the era of Mad Men, marketing was cut throat creativity, but like gaming, it has fallen into a perpetual loop that does not need creativity, or even to be the best product to succeed.

No one likes to think they are influenced by marketing but we all live in an ecosystem of influence. Whether it be by email, messaging, word-of-mouth or some other form of communication.

In the past, earned media was where products and marketing came together to earn conversation and coverage amongst consumers.  That is no longer true. Earned media is now about buying influencers, reviews, and likes within social spheres.  This can be done on Reddit, Amazon, Instagram and any platform you can think of.

Earned media was the last bastion of marketing that wasn’t part of the loop but in 2017 buying influence became not just commonplace but a priority.

There is no doubt 2017 gave us a number of interesting, even great games but the question should be asked, how many great games are lost because of marketing?

When was the last time you actually searched for something?

Are you reliant on the same series of feeds, from the same platforms?

Do you go beyond that first page of results on Google?

This is my New Years resolution.  To look and find the quality hidden beneath the paid marketing.

Happy New Year.

 

Please follow us on Twitter, YouTube or add the game to your wishlist if it interests you. Also please check out our Steam Group for Death by Game Show.